BeerDorks.com: Reviews, Commentary and Opinions on Midwest Craft Beer and Microbreweries

 
August 27, 2012

Beer Diary:

Every Sale Matters

Donâ??t let shit beer makers steal your money.
by Rings

Rings is an equal opportunity imbiber. He can also be found sampling his way across multiple continents, or wasting time at TheFatty.com and KentBaseBall.com. Prost!
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Every dollar spent on “pseudo-craft” beer, such as Leinenkugel’s, Blue Moon, Killians, Shock Top and the like inhibits the ability of the local guys and true craft brewers to access shelf space, gain access to tap handles and cooler space in bars and restaurants, and gain exposure to consumers. The little guys don’t have sales staff to “bribe” retailers with tickets to the game, tons of table tents and “point of sale” trinkets—or worse—illegal cash or “in-kind” payments in exchange for access. The little guys only have consumer demand to drive access. That’s you.

If you care about “local,” and want your consumer dollars to support your community, neighbors, friends … heck, support American companies … then you should be aware of what each purchase means, even to a motivated retailer who needs to keep each space on the shelf and each tap handle profitable. Ask for and support real craft beer, not the big guys trying to capitalize on the hard work the craft brewers have already done.

And the beer wars continue …





Comments
Yes! It's time for folks to realize that buying Leinie's or Blue Moon is tantamount to taking money from your local craft brewer. And anyone out there drinking Shock Top...you're getting your own reward.
posted by EddieGlick | August 27, 2012, 8:33 AM
I get irritated every time I hear one of these "I just drink good beer, no matter who owns it" comments. While I agree that "good beer is good beer," these folks fail to understand the little guys battling for their lives out there one sale at a time. If too many follow that sentiment, they'll be swallowed up or eliminated by the big guys all over again.
posted by rings | August 27, 2012, 12:27 PM